The past couple of weeks have been intense, energizing, and full of milestones for Hoops Finance and the founding team. Here’s a recap of where we’ve been and where we’re headed.

🏆 Myosin x BuildOnStellar – Our Second Accelerator

Hoopy, Hoops Finance’s mascot, holding the first place of best GTM pitch

Earlier this month, Hoops Finance wrapped up our second accelerator program: the Myosin x BuildOnStellar GTM Accelerator. Unlike traditional accelerators that focus on raising funds or polishing decks, Myosin drilled into something that many crypto projects struggle with, Go-to-Market strategies.

Over several weeks, we worked with marketing strategists, storytellers, and growth hackers to distill Hoops’ message. The big lesson? Clarity beats complexity. Instead of throwing every feature at people, we leaned into the simple story:

  • Smart Accounts and APIs make Stellar liquidity accessible.

  • Hoops runs on loops, not funnels. Every user action feeds back into growth.

  • Our voice blends the Wise Sage and the Rebel: teaching while challenging.

We put this into practice, and it worked: Hoops Finance won Best Go-To-Market Strategy for the cohort. It was validating, but more importantly, it gave us sharper tools to communicate what we’re building.

🌍 Meridian 2025 – Why It Matters

If you’re building in the Stellar ecosystem, Meridian is the stage. It’s not just another crypto conference, it’s where protocol decisions are debated, builders showcase progress, and partnerships are forged.

This year in Rio, I had the chance to pitch Hoops Finance in front of the ecosystem. Every question forced us to sharpen our narrative:

  • How do I create a strategy with Hoops?

  • What is the target yield?

  • What am I not proud of right now?

Check my pitch and answers to these questions on the link below!

The answers weren’t scripted. They came from where we really are: leveraging our proprietary algorithm to make agentic decisions, iterating fast, and listening to users. Meridian showed me that the right conversations shape the right product, and those conversations are happening here.

❝

I want to go faster

Bastian Koh

🎮 Trustfall: Vault Wars – Play Meets DeFi

We also pulled back the curtain on Trustfall: Vault Wars—our experimental game that turns DeFi into an interactive experience.

Here’s how it works:

  • Players deposit assets into our yield-generating strategies.

  • Each round, two players face a simple dilemma: Trust or Defect.

  • If both trust, they share rewards. If one defects, they take the lion’s share. If both defect, the system punishes greed and everyone gets less.

It’s a twist on the Prisoner’s Dilemma, but powered by real on-chain rewards. Your decisions ripple across the game: trust builds your reputation and strengthens your faction, betrayal might win short-term rewards but risks long-term isolation.

Lore drop at trustfall.hoops.finance

We call it a zero-loss entry system: your principal is always safe, only yield is at stake. That makes it fun, social, and educational—an on-ramp into DeFi that doesn’t require trust in us, only in the math and the protocol.

The lore is just as important: factions like the Lumina Collective and Shadow Syndicate bring narrative depth, making DeFi onboarding feel like joining a world, not filling out a form.

✨ What’s Next

The momentum from Myosin and Meridian isn’t just hype, it’s fuel. Over the coming weeks, we’ll keep shipping, keep testing Trustfall with early users, and keep scaling our Smart Accounts and Data API.

This is still the beginning, but it’s already clear: DeFi needs to be more human, more transparent, and more fun. That’s the space Hoops Finance is carving out.

Follow along at @hoops_finance. If you were at Meridian, thank you for the conversations. If not, see you in the Vaults soon.

Keep Moving,

Bastian

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